CREATIVE BRIEF
Objective:
Develop an illustration language that conveys and reflects the brand values of Kijiji, adds warmth and humanizes our platforms and signals trust and loyalty amongst users. The purpose of this illustration language is to help users navigate through our product in a helpful and delightful way that will build trust and further communicate brand values.
Develop an illustration language that conveys and reflects the brand values of Kijiji, adds warmth and humanizes our platforms and signals trust and loyalty amongst users. The purpose of this illustration language is to help users navigate through our product in a helpful and delightful way that will build trust and further communicate brand values.
Considerations:
• The illustration language must be optimized for all digital channels, desktop & mobile.
• Must scale well and be flexible enough to convey the wide array of messages we may need from error messages all the way to promotions.
• The illustration language must be optimized for all digital channels, desktop & mobile.
• Must scale well and be flexible enough to convey the wide array of messages we may need from error messages all the way to promotions.
Concept:
Let’s humanize popular items sold on Kijiji and bring a huge hit of delight and humor to our users. Fun and creative takes on everyday objects that help guide our users and inspire empathy.
Let’s humanize popular items sold on Kijiji and bring a huge hit of delight and humor to our users. Fun and creative takes on everyday objects that help guide our users and inspire empathy.
